Gametime Selling Redesign

Making last-minute selling even better
An update to sellling your tickets on Gametime
Redesigns span from 2016–2017
Jairo Avalos + Matthew Lew

With the app turning two years old in 2015, Gametime carved a growing millennial demographic for last-minute sports fans. Buying tickets was a breeze with checkout in two taps. But fans also wanted to sell tickets on Gametime.

I was responsible for two major design changes, responsible for the UI and UX across both platforms.


The selling feature was tucked under the My Tickets tab. We needed to separate Selling from My Tickets.

But first: separate.

The Selling

The dashboard detail showed the status of the ticket that you were selling. This included multiple app states to handle all types of ticket scenarios.

My Role

As the product design with more visual chops, I took the original designs of Selling and redesigned the features in two sessions. The first selling redesign took place in 2016 with the VP of Product. Then I redesigned the dashboard in 2017 with a Product Manager.


Make it clear
Make it easy to start selling tickets.

Improve trust
Show how Gametime is pricing tickets (since users can’t set their own, it’s dynamically priced).


Selling was hidden under the My Tickets tab. I separated the Selling feature into an independent tab.

I nested the the Profile tab into the top section of the My Tickets tab.

We split the single My Tickets tab into two: Selling and My Tickets. The Profile screen became a card on the My Tickets screen.

Selling & My Tickets

Half of the app was newly exposed, and I designed the look to feel familiar and modular to extend our design language further.

To provide quick access to tickets, I created a horizontal scrolling ticket collection.

On the Sell tab, new users are given placeholder onboarding cards to explain how Selling works.

Purchased tickets swap out the onboarding cards, and price predictions become live for each group of tickets.

We show a feed of what people sold and for how much, similar to how Venmo shows transactions between people.

Selling Dashboard Redesign

Clarity & Honesty

Dashboards should empower the user. Unfortunately, our most common complaint about selling was that people didn’t trust Gametime to sell their tickets.

Sometimes their tickets sold less than what the sellling dashboard predicted.

I used a line graph in decline to illustrate the natural decrease of the ticket’s value over time.

Prediction Chart

After showing multiple designs on charts, my team decided on creating a graph that focused on the Projected Market price.

This would set their expectations more accurately. The graph created an urgency for users to push the “Sell It Now” button if they didn’t want to wait for someone to purchase their tickets.

Final Design

Left screen: Selling dashboard Middle screen: Projected Market price Right screen: Select the tickets you want to sell.

Modular Card System

The previous design didn’t show enough clarity in the information. We used cards to contain dynamic information.

Sell It Now

Similar “Buy It Now” button on Ebay, Gametime created a way to instantly sell tickets.

With more people using our selling feature last-minute, we were able to allow people to sell their tickets without waiting to buy.

Selling, Sold, and Receipt

Throughout the selling process, we wanted to make sure people which tickets sold and how much payout they have earned so far.

Using SMS messaging, we update the user on the status of their tickets. This is especially helpful for partial sales.

The receipt is always accessible anytime on the Sell tab. You can see when you sold tickets and how much you earned.

Matthew Lew — 2019